The Role of Agricultural Science Knowledge Transfer to Promote Food and Nutrition Security
Patrick Artur Groetz1, Heinrich Hagel2, Joern Precht1
1Stuttgart Media University, Dept. of Audiovisual Media, Germany
Agricultural science strives to improve people’s basic livelihoods. In this respect, it has achieved great success to improve food security in developing countries in the last decades. However, the agricultural sector has increasingly got a reputational problem in public opinion. Since large parts of society no longer have direct contact with agriculture, they often draw their knowledge from media coverage. In addition to the media, citizens’ initiatives, interest groups and non-governmental organisations (NGOs) have an ever-increasing influence on public discussions and policy-making about agricultural issues. For that reason, recent findings and outputs of agricultural science have to be transferred more effectively in a direct way into public debate. This study aims at investigating whether and to what extent universities, as important part of public agricultural research, could at least partially adopt this type of knowledge transfer for a partly non-academic clientele, or perhaps already do so in order to present a more balanced picture of agricultural realities.
Keywords: Agricultural sciences, food security, knowledge transfer, media coverage, NGOs, perception of agriculture, public opinion, public relations, science communication
Contact Address: Patrick Artur Groetz, Stuttgart Media University, Dept. of Audiovisual Media, Nobelstrasse 10, 70569 Stuttgart-Vaihingen, Germany, e-mail: ahgroetzhotmail.com