Digitizing; A Doorway to the Sustainable Meat Supply Chain in Iran
Afsaneh Ehsani, Tinoush Jamali Jaghdani
Leibniz Institute of Agricultural Development in Transition Economies (IAMO), Agricultural Markets, Marketing and World Agricultural Trade, Germany
In early 2019, a phenomenon called ‘meat crisis’ in Iran, has led to a significant increase in red meat price over a short period of time. The problems of this chain are so fundamental that despite the increase in the number of domestic livestock, a 188% increase in meat imports could not solve the crisis. Given the importance of red meat and the profound link between the price of food and food security, we conducted an empirical study in five counties of the eastern province of Khorasan Razavi in Iran, where has the highest production of red meat in the country. The aim of our study is to identify the influential factors in this crisis and to find out the new available digital technologies which can improve the performance and sustainability of the red meat supply chain (RMSC) to reduce the risk of such crises re-emerging. Applying the global value chain governance (GVC) approach allowed us to map the chain and investigate actors, activities, connections, policies and transformations in the local RMSC. Identifying the gaps in RMSC digital maturity and to find the possible application of digital technology was achieved through using the Case study method.
Keywords: Blockchain, digital technologies, meat crisis, radio frequency identification, red meat supply chain
Contact Address: Afsaneh Ehsani, Leibniz Institute of Agricultural Development in Transition Economies (IAMO), Agricultural Markets, Marketing and World Agricultural Trade, Theodor-Lieser-Straße 2, 06120 Halle (Saale), Germany, e-mail: ehsaniiamo.de