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\hypersetup{pdftitle={The Relationship Between Adoption of Fairtrade Certification and Coffee Productivity in Nyeri County in Kenya},pdfauthor={Jane Mugendi},pdfsubject={Tropentag 2016: Abstract},pdfkeywords={Coffee, fairtrade, productivity, sustainability standards},pdfpagemode=None,colorlinks=true}
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\parbox[b]{13.4cm}{\centering \large{\textbf{Tropentag, September 18-21, 2016, Vienna, Austria}}\\[1ex] \Large{``Solidarity in a competing world ---\\fair use of resources''\\[2ex]}}
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\Large{\textbf{The Relationship Between Adoption of Fairtrade Certification and Coffee Productivity in Nyeri County in Kenya\footnote{\textbf{Contact Address:} Jane Mugendi, Dedan Kimathi University of Technology, Food Science and Technology, P.O. Box 657, 01000~Nyeri, Kenya, \mbox{e-mail}: \email{beatrice.mugendi@dkut.ac.ke}}\\[0.8ex]}}
\normalsize{\textsc{Jane Mugendi}}
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\item[]{\small{\textit{Dedan Kimathi University of Technology, Food Science and Technology, Kenya}}}
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\textbf{Abstract}
\begin{abstract}
\normalsize{

In the coffee industry, sustainability standards are an important strategy for improving productivity, strengthening the position of coffee small holder farmers in the value chain and enhancing market access. Sustainability standards such as Fairtrade have been promoted to coffee farmers in Kenya with the aim of improving productivity. The study investigated the relationship between adoption of Fairtrade standard and coffee productivity in Nyeri Country, Kenya. A descriptive study design that adopted a cross"=sectional analytical approach was used to describe relationship between adoption of coffee certification standard, the independent variable and, coffee productivity, the dependent variable. The study population comprised of 188 small holder coffee farmers. Stratified random sampling was used to sample farmers from different cooperative societies and factories and agro ecological zones. Researcher administered structured questionnaires were used to collect data on coffee production and marketing activities for the 2013/2014 coffee year, farm characteristics and farmer perceptions on Fairtrade certification. Coffee productivity was defined as kilograms of cherry produced per coffee bush. Data was analysed into descriptive and inferential statistics. The average coffee productivity for Fairtrade certified farmers was 6.09\,kg\,tree\textsuperscript{-1} compared to the overall Nyeri county productivity at approximately 3.0\,kg\,tree\textsuperscript{-1} for all small holder coffee farmers (certified and non"=certified). The farmer perception on parameters that characterise Fairtrade certification such as premium price, long term market contracts, coffee cooperative leadership and coffee farmers' community welfare gave an index of 3.16$\pm$0.28 out of five. An average of \mbox{78.95\,\%} of the farmers reported increase in coffee yield with \mbox{72.56\,\%} reporting increased income. However, \mbox{24.47\,\%} of farmers were not satisfied with the coffee market prices. In conclusion, adoption of Fairtrade certification was associated with increased coffee productivity. The study recommends promotion of Fairtrade certification for other coffee farmers, and in addition, further research on effect of adoption of Fairtrade and other sustainability standards on productivity of other crops. 







}

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\noindent \textbf{Keywords:} Coffee, fairtrade, productivity, sustainability standards
\index[key]{Coffee}
\index[key]{Fairtrade}
\index[key]{Productivity}
\index[key]{Sustainability standards}
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