\documentclass[english,german]{scrartcl}
\usepackage[latin1]{inputenc}
\usepackage{geometry}
\geometry{verbose,a4paper,tmargin=1.75cm,bmargin=2cm,lmargin=2cm,rmargin=2cm,headheight=0.8cm,headsep=0.5cm,footskip=0.5cm}
\usepackage{babel}
\usepackage{url}
\urlstyle{same}
\newcommand\email{\begingroup \urlstyle{same}\Url}\usepackage{graphicx}
\usepackage{units}
\usepackage{tabularx}
\usepackage{wasysym} % enable use of \permil instead of \textperthousand
\usepackage{marvosym}
\usepackage{arabtex}
\usepackage{hyphenat}
\usepackage{booktabs}
\usepackage{mdwlist}
\renewcommand{\thefootnote}{\relax}
\usepackage{index}
\newindex{key}{kdx}{knd}{Keywords}
\newindex{author}{idx}{ind}{Authors}
\usepackage{fancyhdr}
\pagestyle{fancy}
\renewcommand{\headrulewidth}{0pt}
\fancyfoot{}
\usepackage{ifpdf}
\ifpdf
%\usepackage[activate]{pdfcprot}
%\usepackage[owner=Tapioka, print=true, copy=true, edit=false, annotate=false,set]{pdfcrypt}
%encryption: not supported any more (since pdftex 1.10)
\usepackage[pdftex]{thumbpdf}
\usepackage[pdftex]{hyperref}
\hypersetup{pdftitle={Direct Marketing Strategies for Organic Products in Bogota: the Familia de La Tierra Experience},pdfauthor={Jose Luis Eduardo Lopez Rosse Antequera},pdfsubject={Tropentag 2016: Abstract},pdfkeywords={Baskets selling, direct marketing, door to door sells, organic products},pdfpagemode=None,colorlinks=true}
\else
\usepackage{ae}
\usepackage{textcomp}
\fi
\begin{document}
\ifpdf
\parbox[b]{2.5cm}{\resizebox*{2.5cm}{!}{\includegraphics{dtt2016.jpg}}}
\else
\parbox[b]{2.5cm}{\resizebox*{2.5cm}{!}{\includegraphics{dtt2016.eps}}}
\fi
\hfill
\parbox[b]{13.4cm}{\centering \large{\textbf{Tropentag, September 18-21, 2016, Vienna, Austria}}\\[1ex] \Large{``Solidarity in a competing world ---\\fair use of resources''\\[2ex]}}
\hspace{0.1cm}
\begin{center}
\Large{\textbf{Direct Marketing Strategies for Organic Products in Bogota: the Familia de La Tierra Experience\footnote{\textbf{Contact Address:} Jose Luis Eduardo Lopez Rosse Antequera, Cides Umsa, Strategies for Development, 1746 Tupac Amaru St, Cochabamba, Bolivia, \mbox{e-mail}: \email{elopez@catie.ac.cr}}\\[0.8ex]}}
\normalsize{\textsc{Jose Luis Eduardo Lopez Rosse Antequera}}
\end{center}
\begin{itemize*}
\item[]{\small{\textit{Cides Umsa, Strategies for Development, Bolivia}}}
\end{itemize*}
\index[author]{Lopez Rosse Antequera, Jose Luis Eduardo}
\begin{center}
\vspace{1.1cm}
\textbf{Abstract}
\begin{abstract}
\normalsize{




In a growing transnational and commercial world that imposes challenges for small producers at the southern hemisphere. There are producers, professionals, ecologists, and citizens involved into agroecological activities at rural and urban scenarios at Bogota city. Producers and retailers of organic products in Colombia are experimenting with new innovation means for the commercialisation of organic products such as direct marketing. The strategies for direct marketing in the Familia de la Tierra are: a) selling to private institutions such as NGO and schools and b) selling to gourmet restaurants and specialty gourmet stores in Bogota. 



Familia de la Tierra is a producer association that seeks the production and commercialisation of organic horticultural produce and potatoes at the surroundings of Bogota city. Jaime and Ari, are a couple of this association and they live at the Utopia Farm called ``finca madre'' (mother farm). It is called so because the farm is oriented to produce seeds for associates and experimentation of new species. Also is a place to visit for agro"=eco-touristic activities. Jaime is the president of Familia de la Tierra and Ari is her partner and both raise their family at the farm.  They cultivate beans, potatoes, horticultural products and also raise trout that are fed with by"=products of the farm (Figure 1). Ari besides being in charge of her children she sows and harvests potatoes which are used to elaborate chips to be sold at organic stores at Uzaquen (the richest neighbourhood of Bogota) such as Bio Plaza (Figure 2) and for private schools. 







Familia de la Tierra is composed by 16 organisations from Colombia since 1994. During these years, they have worked lobbying for the legalisation of the organic production in Colombia with no results into the Colombian public policy. 



 



Conclusions and recommendations



Direct marketing strategies such as the door to door delivery, electronic marketing are the most important means for the commercialisation of fresh produce



Sharing knowledge and bargaining of organic seeds, experiences is the key to create producers bonds



The Colombian organic sector needs a favourable public policy in order to enhance this productive sector



 



}

\vspace{0.5cm}
\end{abstract}
\end{center}
\noindent \textbf{Keywords:} Baskets selling, direct marketing, door to door sells, organic products
\index[key]{Baskets selling}
\index[key]{Direct marketing}
\index[key]{Door to door sells}
\index[key]{Organic!products}
\end{document}
