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\hypersetup{pdftitle={Imported Chicken Meat in Ghana from the Consumer Perspective},pdfauthor={Daniela Weible, Janine Pelikan},pdfsubject={Tropentag 2016: Abstract},pdfkeywords={Consumer preferences, Ghana, imported poultry meat, trade policy },pdfpagemode=None,colorlinks=true}
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\parbox[b]{13.4cm}{\centering \large{\textbf{Tropentag, September 18-21, 2016, Vienna, Austria}}\\[1ex] \Large{``Solidarity in a competing world ---\\fair use of resources''\\[2ex]}}
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\Large{\textbf{Imported Chicken Meat in Ghana from the Consumer Perspective\footnote{\textbf{Contact Address:} Daniela Weible, Thünen-Institute of Market Analysis, Bundesallee 50, 38116~Braunschweig, Germany, \mbox{e-mail}: \email{daniela.weible@thuenen.de}}\\[0.8ex]}}
\normalsize{\textsc{Daniela Weible, Janine Pelikan}}
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\begin{itemize*}
\item[]{\small{\textit{Thünen-Institute of Market Analysis, Germany}}}
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\index[author]{Weible, Daniela}
\index[author]{Pelikan, Janine}
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\textbf{Abstract}
\begin{abstract}
\normalsize{
Ghana, as many other African countries, imports large quantities of frozen meat products, such as poultry, from overseas. As this trend rises, together with critical discussions about food security, the role of chicken exports from Europe to African countries has become an intensively discussed topic. It is often argued that imported chicken products are lowering or impeding domestic production due to increased competition in Africa. Particularly those parts of slaughtered animals are of concern that are less often consumed in high income economies and therefore sold at low prices to African countries. In this context the EU agricultural and trade policies are often criticised.



In our research we analyse the following questions: What trends can be expected in the next years at the global level? Is imported chicken meat popular among consumers in Ghana? If yes, what are the reasons for the popularity? Thus, the objective is twofold: First, the paper aims to give an overview of recent and expected developments in meat production, demand and trade of Ghana. Second, the consumer perceptions and preferences regarding chicken meat and the single product attributes that determine their choices are analysed and an approach to investigating the demand for chicken meat is described.



Statistical data (Faostat, UN Comtrade) shows that imported chicken meat is of high importance for the supply in Ghana, with chicken imports more than three times higher than local production. Between 2009 and 2013, domestic production rose by 51\,\% and imports by 111\,\%. Information gained in empirical studies conducted among Ghanaians show strong preferences for imported chicken meat mainly due to its convenience and low price compared to local chicken. While not all studies indicate that price is the most important factor in purchase decisions regarding chicken meat, there is consensus about the growing importance of the convenience attribute. However, the picture is far from clear. The review indicates that there are growing preferences for specific product attributes which are highly related to the growing preferences for imported chicken. However, besides the low price of meat, other unknown determinants may exist that affect consumers' demand behaviour. }

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\noindent \textbf{Keywords:} Consumer preferences, Ghana, imported poultry meat, trade policy 
\index[key]{Consumer preferences}
\index[key]{Ghana}
\index[key]{Imported poultry meat}
\index[key]{Trade policy }
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