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\hypersetup{pdftitle={Cereals Consumption Patterns in Kenya},pdfauthor={Ibrahim Macharia},pdfsubject={Tropentag 2016: Abstract},pdfkeywords={Cereals, consumption, Kenya, poverty},pdfpagemode=None,colorlinks=true}
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\parbox[b]{13.4cm}{\centering \large{\textbf{Tropentag, September 18-21, 2016, Vienna, Austria}}\\[1ex] \Large{``Solidarity in a competing world ---\\fair use of resources''\\[2ex]}}
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\Large{\textbf{Cereals Consumption Patterns in Kenya\footnote{\textbf{Contact Address:} Ibrahim Macharia, Kenyatta University, Agribusiness and Trade, Thika Road, 254~Nairobi, Kenya, \mbox{e-mail}: \email{macharia.ibrahim@ku.ac.ke}}\\[0.8ex]}}
\normalsize{\textsc{Ibrahim Macharia}}
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\item[]{\small{\textit{Kenyatta University, Agribusiness and Trade, Kenya}}}
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\textbf{Abstract}
\begin{abstract}
\normalsize{
To promote and facilitate greater consumption of sorghum and millet in Kenya, an understanding of the consumption patterns and associated consumer characteristics is needed. This report presents a detailed analysis of millet, maize and rice consumption patterns. The study also seeks to find the economic and demographic factors that would explain household consumption level of cereal crops. The study principally uses data that was collected in 2005/2006 by the Central Bureau of Statistics through the Kenya Integrated Household Budget Survey. Additional information is extracted from the production statistics from the Kenya agricultural sector data compendium volume two (KIPPRA, 2007). Descriptive analyses are used to analyse cereal consumption pattern and expenditure. Heckman's two-step estimation method is applied to explore factors that explain the decision to consume a certain crop and consumption levels.The average per adult equivalent consumption of millet, maize and rice is about 33, 137 and 17 kg/adult equivalent/year, respectively. Results also show that millet and rice are mainly consumed in urban areas, while maize consumption remains high in rural area. Consumption of millet and maize by rural residents increases with increase in income. However, in urban areas there is no statistical difference in consumption of millet in terms of quantity across the income levels. There are huge urban rural and interregional differences in the millet, maize, and rice consumption. Socio"=demographic characteristics such as household sizes, level of education, dependency ratios significantly explain both the decision to consume and the level of millet consumption. Thus targeted strategies on these variables can be effective both in attracting new consumers of millet and in increasing the level of consumption. }

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\noindent \textbf{Keywords:} Cereals, consumption, Kenya, poverty
\index[key]{Cereals}
\index[key]{Consumption}
\index[key]{Kenya}
\index[key]{Poverty}
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