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\hypersetup{pdftitle={Consumer Preference for Goat Meat in Jufra Area --- Libya},pdfauthor={Hasseeb Elbukhary, Ahmed Idris},pdfsubject={Tropentag 2016: Abstract},pdfkeywords={Consumer preference, goat meat, Libya, livestock},pdfpagemode=None,colorlinks=true}
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\parbox[b]{13.4cm}{\centering \large{\textbf{Tropentag, September 18-21, 2016, Vienna, Austria}}\\[1ex] \Large{``Solidarity in a competing world ---\\fair use of resources''\\[2ex]}}
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\Large{\textbf{Consumer Preference for Goat Meat in Jufra Area --- Libya\footnote{\textbf{Contact Address:} Hasseeb Elbukhary, Peace University, Fac. of Natural Resources and Environmental Studies, Dept. of Animal Production and Range, Jar ennabi, 11111~Elfula, Sudan, \mbox{e-mail}: \email{elbukhary11@yahoo.com}}\\[0.8ex]}}
\normalsize{\textsc{Hasseeb Elbukhary$^{1}$, Ahmed Idris$^{2}$}}
\end{center}
\begin{itemize*}
\item[]{\small{\textit{$^{1}$Peace University, Fac. of Natural Resources and Environmental Studies, Dept. of Animal Production and Range, Sudan}}}
\item[]{\small{\textit{$^{2}$Peace University, Animal Production and Range, Sudan}}}
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\index[author]{Elbukhary, Hasseeb}
\index[author]{Idris, Ahmed}
\begin{center}
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\textbf{Abstract}
\begin{abstract}
\normalsize{
This study was aimed to measure the consumers' preference of goat meat consumption in Jufra Area of Libya. A questionnaire was performed to obtain the data. Data were collected from 128 respondents randomly sampled from settlements in the four main towns of the area, Hun, Waddan, Sokana and Zela. The collected data were analysed by using descriptive statistics for simple percentages and means.



The results of the study indicated that Goat meat is preferable by the Libyan consumer and ranks the second to mutton with tendency to increase in demand when comparing with sheep, goat, camel, beef and other red meat. The data showed that the most preferred meat was that obtained from goats that slaughtered at 3 months old followed by 6 months, 9 months and one year and more than one year, they were \mbox{64.3\,\%}, \mbox{21.4\,\%}, \mbox{7.1\,\%} \mbox{3.6\,\%}, and \mbox{3.6\,\%} respectively. The results indicated that the majority of the consumers prefer meat from male goats (\mbox{60.7\,\%}) followed by those eat goat meat irrespective to sex \mbox{35.7\,\%} and those who prefer female meat \mbox{3.6\,\%}. The data also indicated that the majority of the consumers eat goat meat daily/week represented by \mbox{28.6\,\%} versus \mbox{17.9\,\%} for those who ate it once per week. The result revealed that the majority of the consumers prefer dry cooking (Roasting) \mbox{64.3\,\%}, followed by moist heat cooking method (Braising) \mbox{25\,\%} and Stewing method \mbox{7.1\,\%}. The result indicated that the most preferred cut was the leg followed by the breast and the neck represented as \mbox{71.4\,\%}, \mbox{21.4\,\%} and \mbox{7.1\,\%} respectively. In general, it was concluded that; goat meat is well cherished and efforts should be intensified to encourage its consumption through extensive health education campaigns.



}

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\noindent \textbf{Keywords:} Consumer preference, goat meat, Libya, livestock
\index[key]{Consumer preference}
\index[key]{Goat meat}
\index[key]{Libya}
\index[key]{Livestock}
\end{document}
