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\hypersetup{pdftitle={Promoting Consumer Awareness of Quality Certification and Origin"=labelling in Fruit Salads in Rwanda},pdfauthor={David Otieno, Beatrice Uwamariya, Willis Oluoch-Kosura},pdfsubject={Tropentag 2016: Abstract},pdfkeywords={Consumer-awareness, fruit salads, origin-labelling, quality-certification, Rwanda},pdfpagemode=None,colorlinks=true}
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\parbox[b]{13.4cm}{\centering \large{\textbf{Tropentag, September 18-21, 2016, Vienna, Austria}}\\[1ex] \Large{``Solidarity in a competing world ---\\fair use of resources''\\[2ex]}}
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\Large{\textbf{Promoting Consumer Awareness of Quality Certification and Origin"=labelling in Fruit Salads in Rwanda\footnote{\textbf{Contact Address:} David Otieno, University of Nairobi, Agricultural Economics, 21153, 00100~Nairobi, Kenya, \mbox{e-mail}: \email{jakinda1@yahoo.com}}\\[0.8ex]}}
\normalsize{\textsc{David Otieno$^{1}$, Beatrice Uwamariya$^{2}$, Willis Oluoch-Kosura$^{3}$}}
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\begin{itemize*}
\item[]{\small{\textit{$^{1}$University of Nairobi, Agricultural Economics, Kenya}}}
\item[]{\small{\textit{$^{2}$University of Nairobi, Agricultural Economics, }}}
\item[]{\small{\textit{$^{3}$University of Nairobi, Agricultural Economics, }}}
\end{itemize*}
\index[author]{Otieno, David}
\index[author]{Uwamariya, Beatrice}
\index[author]{Oluoch-Kosura, Willis}
\begin{center}
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\textbf{Abstract}
\begin{abstract}
\normalsize{
Recent food scares have led to enormous economic losses in terms of high costs of managing food"=borne illnesses and reduced business opportunities as food premises are closed down for prolonged periods. In developing countries, this situation often results from poor food handling practices that comprise quality and safety, and thus endanger the welfare of the consumers. This unfair scenario calls for greater focus on promoting consumer awareness on food quality certification. Against this background, this study assessed consumer awareness of quality certification and origin"=labelling in fruit salads in Rwanda. Primary survey data was collected from a random sample of 360 fruit salad consumers in the capital city of Rwanda, Kigali using semi"=structured questionnaires. Results show that there are no standard procedures for certifying fruit salad quality in Rwanda and this puts the lives of the consumers at great risk. In addition, only \mbox{37\,\%} of the consumers were aware of origin"=labelling of the fruit salads that they consume. Binary logit estimation results showed that consumers who live in high income areas and those who regularly purchase salads from supermarkets had higher likelihood of being aware of the origin"=labelling. Moreover, consumers with higher levels of formal education and those who habitually read product labels had higher chances of knowing the origin of the salads. These insights are useful in promoting consumer awareness of food quality and origin in different localities so as to develop fair food value chains. This will ensure that the resources spent in acquiring the fruit salads offer a fair value to consumers in terms of better quality and safe food that contributes positively to their lives.







}

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\end{abstract}
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\noindent \textbf{Keywords:} Consumer"=awareness, fruit salads, origin"=labelling, quality"=certification, Rwanda
\index[key]{Consumer"=awareness}
\index[key]{Fruit salads}
\index[key]{Origin"=labelling}
\index[key]{Quality"=certification}
\index[key]{Rwanda}
\end{document}
