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\hypersetup{pdftitle={Factors Affecting Export of Mango from Pakistan to United Kingdom Market},pdfauthor={Abdul Ghafoor, Khalid Mustafa},pdfsubject={Tropentag 2010: Abstract},pdfkeywords={Gross and Net Margins, mango, Regression Analysis},pdfpagemode=None,colorlinks=true}
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\parbox[b]{13.4cm}{\centering \large{\textbf{Tropentag, September 14-16, 2010, Zurich}}\\[1ex] \Large{``World Food System  ---\\A Contribution from Europe''\\[2ex]}}
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\Large{\textbf{Factors Affecting Export of Mango from Pakistan to United Kingdom Market\footnote{\textbf{Contact Address:} Abdul Ghafoor, University of Agriculture, Faisalabad, Pakistan, Marketing and Agribusiness, 4-Y-J Madina Town, Faisalabad, Pakistan, \mbox{e-mail}: \email{ghafooruaf@hotmail.com}}\\[0.8ex]}}
\normalsize{\textsc{Abdul Ghafoor$^{1}$, Khalid Mustafa$^{2}$}}
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\begin{itemize*}
\item[]{\small{\textit{$^{1}$University of Agriculture, Faisalabad, Pakistan, Marketing and Agribusiness, Pakistan}}}
\item[]{\small{\textit{$^{2}$University of Agriculture, Faisalabad, Pakistan, Marketing and Agribusiness, }}}
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\index[author]{Ghafoor, Abdul}
\index[author]{Mustafa, Khalid}
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\textbf{Abstract}
\begin{abstract}
\normalsize{
Mango is one of the most important fruit crops of Pakistan; the country is the world's fourth largest producer and exporter of mango. Over time, export economy of mango in Pakistan has flourished, but its real potential still needs to be explored. As such, identifying major factors and evaluating their impact on export of mango seems rationale in providing input for effective policy guidelines. From this viewpoint, we estimate impact of major variables affecting export of mango from Pakistan to United Kingdom market. Data were collected from representative sample of forty mango exporters selected purposively for this purpose using pre"=tested questionnaire containing both structured and unstructured questions employing personal interview method. Collected data were analysed to estimate export margins considering average purchase prices, different components of marketing cost and sale prices. The impact of major variables (experience and education of exporters, average purchase price, average marketing cost, average sale price, ISO certificate, government policy, effect of fruit fly and hot water treatment) on mango export was quantified employing double log form of regression analysis. According to findings, gross margin was calculated as 136333 Rs./Ton, whereas percent and net export margins were found 83 percent and 42229 Rs./Ton respectively whereas the results of regression analysis revealed that education, professional experience of mango exporters, average marketing cost and average sale prices were the significant determinants of mango exports from Pakistan to UK market. The study suggests adoption of an integrated approach characterised with economizing marketing cost and harmonising export efforts to promote export culture of mango from Pakistan. }

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\noindent \textbf{Keywords:} Gross and Net Margins, mango, Regression Analysis
\index[key]{Gross and Net Margins}
\index[key]{Mango}
\index[key]{Regression Analysis}
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