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\hypersetup{pdftitle={Marketing Cooperatives, Food Safety and Agribusiness in Rural China},pdfauthor={Xiangping Jia, Jikun Huang},pdfsubject={Tropentag 2010: Abstract},pdfkeywords={Agribusiness, China, cooperatives, food safety},pdfpagemode=None,colorlinks=true}
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\parbox[b]{13.4cm}{\centering \large{\textbf{Tropentag, September 14-16, 2010, Zurich}}\\[1ex] \Large{``World Food System  ---\\A Contribution from Europe''\\[2ex]}}
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\Large{\textbf{Marketing Cooperatives, Food Safety and Agribusiness in Rural China\footnote{\textbf{Contact Address:} Xiangping Jia, Chinese Academy of Sciences, Institute of Geographical Sciences and Natural Resource Research, Jia 11 Datun Road Anwai, 100101~Beijing, China, \mbox{e-mail}: \email{xpjosephjia@gmail.com}}\\[0.8ex]}}
\normalsize{\textsc{Xiangping Jia$^{1,2}$, Jikun Huang$^{2}$}}
\end{center}
\begin{itemize*}
\item[]{\small{\textit{$^{1}$Chinese Academy of Sciences, Institute of Geographical Sciences and Natural Resource Research, China}}}
\item[]{\small{\textit{$^{2}$Chinese Academy of Sciences, Center for Chinese Agricultural Policy, China}}}
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\index[author]{Jia, Xiangping}
\index[author]{Huang, Jikun}
\begin{center}
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\textbf{Abstract}
\begin{abstract}
\normalsize{
The agrofood system in China is experiencing significant transformation. The upstream segment is dominated by a vast number of small farmers and traders. In the mid- \& down"=stream segment, consolidation occurs and there is an emerging group of large wholesalers and supermarkets. Although the agrofood market in China is inclusive to the poor, the lack of vertical coordination of the agrofood chain posits tremendous challenging for complying with food safety standards. Given the increasing concerns on food safety, smallholder farmers in China find themselves difficult to get access to high"=value market with stringent food safety and quality standards. 




Given the above mixed optimistic and worrisome complex, the Chinese government initiated ``agro"=industrialisation'' to promote the vertical coordination between agro"=industrial enterprises and individual farmers. In the meantime, recognising the challenges and the institutional deficiency of current agrofood system, the Chinese government started to make a national campaign to boost farmer cooperatives and associations.




The overall goal of this study is to investigate the marketing of FPCs in China and their compliance of food safety. Based on a national representative survey on 157 FPCs, this paper shows that FPCs in China rely primarily on wholesale market but there is a notable penetration of modern supply chain via FPCs. The government"=driven agribusiness facilitates farmers' access to markets via FPCs. However, food safety standards are still not well specified in the current FPCs' marketing. Although the agro"=industrialisation in China strengthens farmers' access to modern agrofood chain via FPCs, brand and certification do not affect the marketing outlet of FPCs.




The emergence of FPCs in China is an institutional adaptation to the systematic unfavourable situation small farmers face, and it reflects also a political will. This article examines the roles of the emerging FPCs in restructuring the agrofood chain and the implication of food safety in China. The empirical evidence of this study is based on a national representative survey on 157 FPCs and the unique dataset provides the most updated observation and knowledge on the recent development of farmer organisations in transitional China.



}

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\noindent \textbf{Keywords:} Agribusiness, China, cooperatives, food safety
\index[key]{Agribusiness}
\index[key]{China}
\index[key]{Cooperatives}
\index[key]{Farmer!cooperatives}
\index[key]{Food!safety}
\end{document}