Silent Comics for Agricultural Extension of Rural Communities in SW Madagascar
Kathrin Stenchly1, Tobias Feldt2, David Weiss3, Jessica Andriamparany2, Andreas Buerkert1
1University of Kassel, Organic Plant Production and Agroecosystems Research in the Tropics and Subtropics, Germany
The distribution of silent comic illustrations can facilitate the communication and transfer of scientific recommendations about sustainable land management (SLM) to local communities in countries where many people are illiterate. However, since there are cross-cultural differences in “visual languages”, visualisation styles needs to be carefully selected as well as locals' comprehension of the illustrated recommendation evaluated systematically. Three agricultural recommendations were chosen for comic-style illustrations, distributed to six communities in the Mahafaly region of southwestern Madagascar and evaluated using a three-step, interdependent approach. The silent comics illustrated (i) composting of manure and its application to improve soil fertility; (ii) cautious utilisation of succulent silver thicket as supplementary forage; and (iii) sustainable harvesting practice of wild yam. Results revealed that general understandability strongly depended on the community that was surveyed and on the environmental subject that was illustrated. We found a strong relationship between the general understandability of comics and the divergence that exist in communities' socio-economic structure. Education level was an important factor that explained a better understanding of respondents for the comic that illustrated compost production, but not for comics that illustrated sustainable usage of silver thicket and wild yam harvest. Willingness to follow the recommended practice was impaired when respondents valued no change to the improved technique compared to the common one. Effects of respondents' socio-economic characteristics on the implementation of the recommended practice could not be clarified within this study due to the small subset of data. Based on the evaluation of recurring comments made by respondents and interviewers, we conclude that comics can be a useful communication tool to increase locals' awareness and comprehension for SLM practices. This, however, requires that drawing details used to facilitate farmers' ability to adopt a point-of-view inside the comic story are used thoughtfully as they might interfere with the central message.
Keywords: Agriculture, environmental protection, graphic novel, Mahafaly Plateau, respondents' understanding, SLM practices, visual communication
Contact Address: Kathrin Stenchly, University of Kassel, Organic Plant Production and Agroecosystems Research in the Tropics and Subtropics