Willingness to Pay for Beef with a Reduced Environmental Footprint in Cali and Popayán, Colombia
Andres Charry1, Stefan Burkart2, Manuel Narjes1, Karen Enciso2, Cristhian David Puerta Rodriguez2, Jhon Jairo Muñoz Quiceno3, Lisbeth Rocio Ruiz3, Jhon Freddy Gutierrez Solis2, Nelson José Vivas Quila3, Noé Albán Lopez3, Sandra Morales Velasco3, Michael Peters2
1University of Hohenheim, Institute for Farm Management, Germany
Cattle production contributes with nearly 15% of all human induced greenhouse gas emissions, but given its current conditions it is a sector with high potential for mitigating the negative environmental impacts of human activity. In countries with extensive livestock systems (such as Colombia) the emissions per unit of production may be particularly high due to, among others, low productivity. The International Center for Tropical Agriculture (CIAT) and the research group for agricultural nutrition of the University of Cauca work on developing a combination of improved forages and management practices that substantially reduce the livestock sector's carbon footprint. These technologies and practices also allow for an increase in livestock productivity but require significant setup investments. For being able to motivate livestock producers in investing in such technologies, the market potential for a differentiated final product has to be known and communicated.
Keywords: Discrete choice experiment, environmental footprint, improved forages, livestock production, willingness to pay
Contact Address: Andres Charry, University of Hohenheim, Institute for Farm Management, Stuttgart, Germany, e-mail: charryandresgmail.com